Thursday, October 24, 2019
Front Office Management paper Essay
Abstract: This report is aimed to discuss the need for clear procedures to be set for the pre-arrival stage of the guest cycle. The pre arrival stages in a guest cycle entail services that are executed by people or other relevant systems (like software) to deliver the best to the guests. Reservations are an important stage in pre-arrival of all guests. An effective service delivery will ensure the guests get satisfied from the very primary stages. Vital preparations have to be made for the arrival of all guests by the front office department. Records have to be kept. Computers are essential in this process for they play an important facilitation role. Discuss the need for clear procedures to be set for the pre-arrival stage of the guest cycle Introduction The main function of front office management is to welcome the guest and make all transactions smooth for the guest. According to Bakers, Huyton and Bradley (2000), a hotel system can be divided into four categories forming the guest cycle notably: the pre-arrival, arrival, occupancy, and departure. This report aims to review the pre arrival stages of guest cycle in a guest cycle by focusing on front office section. The report begins with introduction and background to pre arrival stages of guest cycle and front office management. It will discuss the activities that are partaken when a guest arrives to the front desk of a given hotel in the main body. Then, the conclusion is drawn at the final part. Background In hospitality industry, it is necessary for the service deliverer to give out his/her best services; this is because the clients have nothing to carry home at the end of the transaction (Ismail, 2002). The most important thing is the experience they get from a given hotel. As earlier noted, the front office provides most reputation of a given hotel. The servers need to make great effort to ensure the delivery is up to the required standards. Different writers have similar views of the prospects that take place in the front office more so the pre arrival stage as will be discusses in the following section. According to Hai-yan and Baum (2006), most popular stages that have been identified in pre arrival of guests include: Reservation Registration Occupancy services Check-out and history The pre arrival stages in a guest cycle entail services that are executed by people or other relevant systems (like software) to deliver the best to the guests. The next section is the main body which analyse the activities that are partaken in the pre-arrival stage of the front desk of a hotel. Main body According to Powers et. Al (1999), the stages involved in the pre-arrival need to be distinct and specific. The environment and rooms need to be presentable to ensure the delivery is maximized in all situations. Bakers et. al. (2000) classified the guest cycle in the pre-arrivals, arrivals, occupancy and departure. They believe the pre arrival section mainly comprise the booking doe by the clients and all events that will facilitate arrival of the guest. The front office is tasked with handling a large number of tasks in the guest cycle, they may include making reservations, check-in and registration, mail and information management, handling luggageââ¬â¢s, communication services, handling the accounts for guests, checking out and settlement of bills (Bardi, 2011). The services here can be classified further to three main categories. These includeà electronic-mechanical, indirect personal and face to face transactions. The employees in the front desk are trained to employ these services to ensure maximum utility of the clients (Waryszak and Bauer, 1993). The guest cycle stages can be classified into sub-categories depending on different factors. A stage process divides the cycle into presale, sale and post-sale services. The presale services will be discussed into details in this part. Of importance are the reservation services the clients can access from a given Hotel. The reservation stage will be vital for it provides the very initial interaction with the client. The hotel management is obliged to ensure that the staff in this category are very familiar with the activities at this stage and they deliver their best (Ismail, 2002). Use of computers has been of great help for they simplify the process, provide accuracy and speed, this makes the services look professional. The main source of information for reservations include Telephone calls Emails Letters Fax Personal requests The clients will always check in for these services. The service providers will always check if the customer is black listed or not. Black listed customers are offered no chances for various security reasons. Upon confirming a valid customer, the client is offered the rooms available according to his/her priority. If the priority of the clients is important and alternatives are given only when specific rooms are not available (Hai-yan and Baum, 2006). The booking is then confirmed and recorded appropriately in the booking diaries or booking charts. The relevant documents are then filled and the process terminated. These processes are computer enabled to facilitate accuracy. The following considerations are essential when making reservations: Front desk staffs should always offer alternatives to prevent closing the transactions Sale staffs should always use upselling and suggestive selling.à Front desk staffs need to be proactive in delivery Provide satisfying feedbacks to clients Confirm all details to guests and keep up-to-date records Be appreciative to all clients All reservations need to be effectively recorded to ease communication and reference. The main details captured during reservations in pre arrival stage include: guest name, address or the billing address, telephone number, origin or company, dates of arrival and departure, any special notes, and reservation type. It is also vital to note whether front desk staffs are dealing with a group or single persons. To make the reservation via computers, one would run the required software, run the rate plan query command, check for rate availability grid, look up for rate reservation screen, move to the profile screen, and finalize noting the reservation number (Bardi, 2011). The required details are filled into the computers at every given stage and clients informed of any necessary information. Conclusion In as much as the front office is not the main center or hub of a hotel, it is a vital department that makes the first and last impression to the guest. It is important as most guests will approach this department to seek clarification thus essential in retaining clientsââ¬â¢ loyalty and reputation of a given hotel. Reservations are a vital stage in pre-arrival of all guests. An effective service delivery will ensure the clients get satisfied from the very initial stages. Vital preparations have to be made for the arrival of all guests by the front office department. Records have to be kept. Computers are essential in this process for they play an important facilitation role. References Baker, S., Huyton, J. & Bradley, P. (2000). Principles of hotel front office Operations. London: Continuum. Bardi, J.A. (2011). Hotel Front Office Management. John Wiley and Sons, USA. Hai-yan, K. and Baum, T. (2006). Skills and work in the hospitality sector: The case of hotel front office employees in China, International Journal of Contemporary Hospitality Management, Vol. 18. No. 6, pp.509 ââ¬â 518. Ismail, A. (2002). Front Office Operations and Management. Cengage Learning, UK. Kasavana, M.L. and Brooks, R.M. (2012). Managing Front Office Operations (AHLEI). Prentice Hall PTR,USA. Powers, T. & Barrows, C.W. (1999). Introduction to the Hospitality Industry (4th Edition). John Wiley & Sons, Canada. Waryszak, R.Z. and Bauer, T.G. (1993). Front-office Staff Selection Techniques. International Journal of Contemporary Hospitality Management, Vol. 5. No. 4.
Wednesday, October 23, 2019
Fitzgerald and Gatsby Essay
Francis Scott key Fitzgerald was a popular american storyteller. Born September 24th, 1896 and died in December 21st, 1940, Fitzgerald lived the prime of his life in the ââ¬Å"Roaring-Twentiesâ⬠. The values and morals were declining in favor of materialistic and careless attitudes following the world war. Social prestige no longer came to how hardworking and knowledgeable you were but how much property and goods you had. People began to think that instead of earning a place in society you could purchase it. This corrupted the characters in the novel ââ¬Å"The Great Gatsbyâ⬠and twisted the American dream. In the novel by Fitzgerald ââ¬Å"The Great Gatsbyâ⬠he connects many of the characters to real people that he has delt with in his life. Fitzgeraldââ¬â¢s character Gatsby is a mirror of himself. In many ways Fitzgerald betters himself through Gatsby and his characteristics but still follows a close backbone to Fitzgerald himself and events in his life. James Gats was born into a poor, disadvantaged farm family and came from nothing. Fitzgerald was born into a deprived family and had to create himself on his own. Neither came from ââ¬Å"old moneyâ⬠or was born into the elite class but rather had to work for all of their money. Fitzgerald loved to party and drink but with that came many things he did wrong when he was drunk. Gatsby threw many parties but never drank so he wouldnââ¬â¢t miss a beat. It says how Gatsby learned from Dan Cody, that when he was drunk women took advantage of him and he made ignorant mistakes. Fitzgerald was taken advantage by his wife and spent money very foolishly when he was drunk. Gatsby was created without Fitzgeraldââ¬â¢s alcoholism. Fitzgerald was also enrolled in the army and became a military officer but never went to war. Gatsby returned home as a war hero with medals of honor. Gatsby never had money problems it seemed as he never really worked but the money just kept coming in. Fitzgerald was always fighting to keep making money and worked for hours on end to make ends meet so he could support his lavish, careless, and drunken lifestyle. Fitzgerald was a major party addict. He loved the fast life. He was an excessive partier but his home life suffered and was extremely unhappy. Gatsby Through many big parties almost every weekend but he was lacking the only thing money couldnââ¬â¢t buy him, love. Both Fitzgerald and Gatsby fell in ove at a young age with a woman out of their league. Fitzgerald with Ginevra and Gatsby with Daisy. Both Daisy and Ginevra came from a background of ââ¬Å"old money. â⬠They lived luxurious lifestyles. These women were beautiful,rich and characterized everything these men believed were perfect. They were blinded by materialistic things rather than inner beauty. At the time these men were still unsuccessful and couldnââ¬â¢t support these high maintenance women. Their love lives are very similar. Both Daisy and Ginevra did love them but could not marry them because ââ¬Å"Rich girls do not marry poor boysâ⬠. The women moved on but the men still loved them and were even more determined to become successful and win their lovers back. In the end both men were successful and earned a lot of money to move into the ââ¬Å"elite classâ⬠. They so called conquered the ââ¬Å"American Dreamâ⬠But they were still unhappy. They didnââ¬â¢t have the loving family unit or white picket fence house instead they had excessive amours of money, designer clothing, expensive cars, big unfriendly mansions and a cold separated family. But both Daisy and Ginevra got married already to rich men who could support their lifestyles. They were both unhappy with their marriage. Fitzgerald meets up with Ginevra again and has a second and last chance to impress her and win over her love now that he was successful. They meet at a bar and he drinks and is out of control. He is rude and is not the way Ginevra remember the Fitzgerald she fell in love with and loses his chance. Gatsby gets a second chance with Daisy too. When he firsts meets her she seems different to him, Older and less bubbly but he still loves her. But he goes out to lunch with her and her husband and takes things too far trying to win her back and loses his final chance. Through time things have changed about each character but in their minds they were static. They were both imagining different visuals and personalities from their youths. Everyone in life gets older and matures. It did not work out in the end for both men. The American dream was twisted and all of the riches they earned were wasted because money cannot buy true love. It just was not ment to be. Even though money is up there with oxygen it isnââ¬â¢t everything. These men where searching for love and happiness and money was not going to buy it. The novel parallels to Fitzgeraldââ¬â¢s life immensely. Its captures and llustrates many of the issues Fitzgerald suffered. He had constant implications with women in his life therefore he portrays them as shallow, ignorant, and disloyal in the novel. Fitzgerald used many of his emotions to influence his novel and that is why it mirrors his life so closely, as well as many of the other pieces of writing he has created. He is a gifted writer and lived a rollacoster lifestyle up until he died of a heart attack. If only he realized sooner how to prioritize his life he could lived much happier. It is unfortunate what he had to go through. But there is no reward for living life as a drunken partier.
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